Marketing Sciences


“The goal is to turn data into information, and information into insight.”
~ Carly Fiorina

 

Our Marketing Sciences team members are engaged at the onset of planning each project, collaborating to ensure the research design supports the advanced analytics plan custom designed for your project to optimize learning. Our analytics tool chest and our vast experience is robust. Our skill for knowing what analytic technique to apply, why and when, is one of our unique and differentiating features.

The Marketing Sciences team at Marketing Workshop is engaged early on with project design to ensure necessary elements of research construct are incorporated and implemented to leverage optimized learning and fulfill the learning objectives, and then some.

We take a custom approach, applying an appropriate amount of art and science to your projects, working frequently with these and other advanced analytics:

  • Segmentation
  • Perceptual Mapping
  • Cluster Analysis
  • Key Driver Analysis
  • Discriminate Analysis
  • Regression Analysis
  • Gap Analysis
  • ANOVA
  • Multivariate Analysis
  • MaxDiff
  • TURF Analysis and Simulation
  • Correlation Analysis
  • Pricing Analysis
  • Penalty Analysis
  • Loyal Satisfaction Indexing
  • Conjoint Analysis
  • Discrete Choice Analysis
  • Structural Equation Modeling
Marketing Workshop provides with you with analytic-rich, clear, concise, and actionable reporting, along with thought leadership and relevant consultation for “so what” and ”what next” considerations.

Let’s talk about your next research project  email icon 23b