What Is Your Brand?

If someone mentions a well-known brand, something like Apple or BMW or Coca-Cola, there are certain things that come to mind, right?   Maybe it’s an adjective like “innovative,” or even a color like “red.”

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Social Media for fun or for profit?

What is your social media strategy?   “Wait…” you ask, “do you mean personally or for my business?”   Of course the answer is, both!   Let’s start with the personal side of things.   How much time do you spend on Social Media?

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Knowing Your Audience

Several weeks ago, the Wall Street Journal published a very interesting article about the changing demographics of the United States and the subsequent impact on political campaigns.

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