Decisions Not Data

Sitting in this morning’s opening day of the Insight Innovation (IIeX) Conference, I heard a statement that resonated with me so much that I nearly came out of my seat!

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What’s This Whole Bayesian Thing About?

(Note: This is the first in what will be a series of posts which will touch on some of the historical underpinnings and background of the science and methods that we employ in our day-to-day roles as Marketing Researchers.)

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