The Right Tool for the Right Job

Have you ever done a little task around the house that you knew would have been much easier if you only had a tool specifically designed for that purpose?   Maybe even something as simple as a Philips head screwdriver...

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What We've Learned

Here we are smack dab in the middle of the year 2015.   How did that happen?   Were we not just celebrating the beginning of a new year and all that it might have in store?   Wow.   Given that we are already halfway thru the year.

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Determining the Target

Continuing on the theme of Targeting, let us look more at the analytic aspect of how we determine who these targets should be and how they are segmented. Market Segmentation is an approach that acknowledges...

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