Election Lessons

With the Mid-term elections a couple of weeks behind us now, I’d like to take just a few minutes to discuss a couple of things that we observed and learned, as well as possible implications to our work as marketing researchers.

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March Madness

As I sit and write this, a number of my co-workers and I are huddled in our conference room, watching the initial NCAA College Basketball games.   It’s that time of year again. May the "madness" begin.

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The Meaning of Significance

If I were to ask you what the most significant moments of your life have been to this point, what would you say?  Would you mention the day you were married?  The day you graduated college?

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