“The up close is everything.”
~ Marlon Brando

When the insights strategy calls for taking an in-depth look at consumer perception and decision culture, you’ll find us in their space observing how they behave and react, and talking with them about their impressions, feelings, and future intentions. In their homes, shopping with them virtually or in person, where they dine, wherever your product or service is experienced.

Our team possesses the unique skills and techniques necessary to conduct useful ethnographies – creating a comfortable rapport to evoke authentic feelings and opinions, and knowing exactly what to watch for, when to probe, and what to ask about. Conducting successful ethnographies requires a lot of skill, and keen intuition.

Guided by the research objectives, we may recommend one-on-one sessions, and sometimes we may recommend small groups. And sometimes parties! You may be surprised at the valuable things you can learn from a group while sharing hors d’oeuvres and mingling.