The Marketing Sciences team at Marketing Workshop is engaged early on with project construct to ensure necessary elements of research design are incorporated and implemented to leverage optimized learning and fulfill the objectives.

• Positioning, Branding and Trade Dress
• Guest Targeting
• Attitude & Usage
•Ideation and Concepting
• Product Development and Refinement
•Price Positioning
• Messaging
• Sensory Research
•Decision Hierarchy and Journey Mapping
• In-home Use Tests (IHUT)
• Central Location Tests (CLT)
• Media Effectiveness
• New Market Assessment

We take a custom approach, applying an appropriate amount of art and science to your projects, working frequently with these and other advanced analytics:

• Segmentation
• Perceptual Mapping
• Cluster Analysis
• Key Driver Analysis
• Discriminate Analysis
• Regression Analysis
• Gap Analysis
• ANOVA
• Multivariate Analysis
• Take Rate
• MaxDiff
• TURF Analysis
• Correlation Analysis
• Van Westendorp Analysis
• Price Laddering
• Loyal Satisfaction Indexing
• Conjoint Analysis
• Discrete Choice Analysis
• Volumetrics

“Let’s talk about your next research project” email icon 23b