Here we are smack dab in the middle of the year 2015.   How did that happen?   Were we not just celebrating the beginning of a new year and all that it might have in store?   Wow.   Given that we are already halfway thru the year.

Objectivity, yet again, one of the many important roles we play as marketing researchers.   We are expected to be neutral, objective and independent with a clear and unbiased view.

There’s something about Spring.  No matter where you live, when the calendar moves away from Winter and starts inching towards Summer, we seem to get more motivated about everything.

The article actually had nothing at all to do with Market Research… at least not on the surface. It was a discussion of a debate stirred up by Mark Cuban (owner of the Dallas Mavericks and entrepreneur).

As I sit and write this, a number of my co-workers and I are huddled in our conference room, watching the initial NCAA College Basketball games.   It’s that time of year again. May the “madness” begin.

The Super Bowl is just days away and you know what that means?   We will have the 49th (or the XLIXth)  Super Bowl Champion!  What we’ll also have is a whole new spate of commercials to watch!

Several weeks ago, the Wall Street Journal published a very interesting article about the changing demographics of the United States and the subsequent impact on political campaigns.