Change and Growth
This month we’re going to spend a little more time talking about change. (I say “more time” because we touched on this topic once before, a while back.) Change is happening all around us.
The Right Tool for the Right Job
Have you ever done a little task around the house that you knew would have been much easier if you only had a tool specifically designed for that purpose? Maybe even something as simple as a Philips head screwdriver…
What Is Your Brand?
If someone mentions a well-known brand, something like Apple or BMW or Coca-Cola, there are certain things that come to mind, right? Maybe it’s an adjective like “innovative,” or even a color like “red.”
What’s Your Story?
Have you ever been asked this question? The question typically is asked because someone genuinely wants to know more about you. How do you reply to this kind of a question?
Thinking Differently
Beliefs, form decisions which lead to outcomes. Think about any decision that you make as an individual. What is the basis for that decision? For the most part, you make that decision based upon pre-existing beliefs…
Principles for Solution Focused Analytics
With the re-launch of our brand, positioning and website, I thought it would be a good time to share a few of our “guiding principles” when it comes to our Marketing Sciences function, analytics and our research philosophy in general.
Making Tracking Studies Worthwhile
Making Tracking Studies Cost-Justifiable and Worthwhile: Probably the most important element of tracking studies is the consideration of time, as a driver of changes in key indicators over the course of the study.
What’s This Whole Bayesian Thing About?
(Note: This is the first in what will be a series of posts which will touch on some of the historical underpinnings and background of the science and methods that we employ in our day-to-day roles as Marketing Researchers.)
Storytelling
With the incredible amount of readily available data that is coming at us from so many different directions, it would be easy to get bogged down; to get so lost in the numbers, that you can’t see the forest for the trees.
What is Success and How Do You Get There?
How do you define success? Think about that for just a minute… What does success look like to you? Chances are something came to your mind relatively quickly. Maybe it’s a certain salary that you would like to make…
Do you serve or sell?
Think about a business philosophy that embraces “serve more” versus “sell more”. First, let’s assume all businesses, regardless of their product or service sell something. It would seem that selling more of whatever you sell would…
Determining the Target
Continuing on the theme of Targeting, let us look more at the analytic aspect of how we determine who these targets should be and how they are segmented. Market Segmentation is an approach that acknowledges…