From early education to the professional workplace, we’re sorted into two buckets: scientist or poet, analyst or artist, math and science or humanities and social studies. In effect, people are categorically steered toward areas of focus…

At Marketing Workshop, it is extremely important to us that we provide the highest quality of research to our clients. That’s part of how we define being a client-centric organization. 

With another year rapidly drawing to a close, you are probably starting to think ahead to next year. You’re also probably thinking back to some of your activities from 2016 and wondering what you need to do in 2017.

If you were to spend any time at all walking around the halls of Marketing Workshop, you would no doubt hear the word “collaboration”.   More specifically, you’d hear us using the form, “co-laboring”.

I remember thinking when the whole Fitbit craze started, I may, or may not, have even made fun of people in my head for wearing them and thinking it was going to somehow make them a better (healthier) person.

If I were to ask you what the most significant moments of your life have been to this point, what would you say?  Would you mention the day you were married?  The day you graduated college?

For as long as I’ve been working, it still surprises me how valuable it is to take some time away from the job and do something completely different. The refreshing of your mind, body and spirit…

Several weeks ago, we had a discussion here at the Marketing Workshop about how to look at things differently. By “things” I mean problems. And by “problems” I mean those situations or circumstances where you know…

Maybe it’s just because it’s March Madness season, but my mind has been drawn lately to stories of the underdog. Those David vs. Goliath stories where David finds a way to win. Everybody likes to root for the underdog…

Recently I attended a lecture on Leadership, where the focus was on casting and implementing a vision – not just for your company, but for your life and career, as well.  Did we really choose the right course of action?  Let’s see!

With Easter upon us, we were curiously discussing the origin of the name, “Easter”, and wondering how do bunnies and eggs come into play.  The discussion turned into a debate about is Easter a name…

There has been a good deal of talk in the news – and the marketing research industry – lately concerning the problems with modern day polling.  One of the articles we discussed contained several quotes.