4 Keys to Winning as an Underdog

4 Keys to Winning as an Underdog

“With but few exceptions, it is always the underdog who wins through sheer willpower. Johnny Weissmuller … (especially if you’ve picked the upset in your tournament brackets!), but not everybody likes to actually be the underdog. This leads me to an...
Is my vision in focus?

Is my vision in focus?

Leadership is the capacity to translate vision into reality. Warren Bennis There was lots of discussion about where the vision comes from (typically out of some burden that you feel) and how you go about the process of striving to make the vision come to fruition,...
Is Easter a Name or a Brand?

Is Easter a Name or a Brand?

A great brand is a story that’s never completely told.  A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology.  Stories create the emotional context people need to locate themselves in a larger experience....
What’s in a Problem?

What’s in a Problem?

I think there’s space in the market for a half-dozen kind of polling analysts. Nate Silver What’s in a Problem? Like many companies, the Marketing Workshop holds Lunch & Learns on a regular basis.  Sometimes we bring in an outsider to present something of...
What Is Your Brand?

What Is Your Brand?

Social media is changing the way we communicate and the way we are perceived, both positively and negatively.   Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. Amy Jo Martin If someone were to...
Gauss was no “normal” mathematician

Gauss was no “normal” mathematician

Without mathematics, there’s nothing you can do.   Everything around you is mathematics.   Everything around you is numbers. Shakuntala Devi One of the main purposes of these posts is to bring to life some of the men and women who paved the way for us as...