by CFlores-Girnus | May 17, 2020 | Uncategorized
Is Cash King? “ I’m a bit like the Queen in that I don’t carry much cash.” -Richard Branson There was a time in the not too distant past when carrying cash and using cash when making purchases was status quo, and a wad of cash in your pocket was...
by CFlores-Girnus | Mar 29, 2020 | Uncategorized
Catalyst for Change “There’s nothing permanent except change.” -Heraclitus While the current crisis is not being associated with good things (after all, it’s a crisis, right?), it can certainly be considered a change catalyst, and to what degree the...
by CFlores-Girnus | Mar 17, 2020 | Uncategorized
Social Distance, We’ve Been Practicing for Years “We need to walk into the future, no matter how unnerving, with open eyes if society is to keep pace with technology.” -Lawrence M. Krauss This time last week all U.S. schools and businesses were...
by CFlores-Girnus | Mar 10, 2020 | Uncategorized
Corona, Guilty by Association “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffett In a perfect world, the health of a brand has no business being in the same...
by CFlores-Girnus | Mar 3, 2020 | Uncategorized
The Squeeze aka Qual and Quant Dilemma “The goal is to transform data into information, and information into insight.” -Carly Fiorina Research buyers can attest to the dream of having unlimited budgets to support robust research designs, when time allows for...
by CFlores-Girnus | Feb 17, 2020 | Uncategorized
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” Brian Halligan, Co-founder & CEO of Hubspot In an increasingly mobile world, with so much available to us so quickly it would...
