by Cristina Flores | Mar 29, 2016 | Uncategorized
Leadership is the capacity to translate vision into reality. Warren Bennis There was lots of discussion about where the vision comes from (typically out of some burden that you feel) and how you go about the process of striving to make the vision come to fruition,...
by Cristina Flores | Mar 27, 2016 | Uncategorized
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience....
by Cristina Flores | Feb 2, 2016 | Uncategorized
I think there’s space in the market for a half-dozen kind of polling analysts. Nate Silver What’s in a Problem? Like many companies, the Marketing Workshop holds Lunch & Learns on a regular basis. Sometimes we bring in an outsider to present something of...
by Cristina Flores | May 2, 2014 | Uncategorized
Without continual growth and progress, such words as improvement, achievement, and success have no meaning. Benjamin Franklin Tracking studies fielded over iterative waves will always have their place as a “tried and true” core research methodology. In addition to...
by Cristina Flores | May 2, 2014 | Uncategorized
Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities. Dan Ariely A wise boss shared with me years ago about how clients, “don’t want drill bits, they want holes. Stay focused on the...
