by Cristina Flores | May 8, 2018 | Uncategorized
“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” John McKinley The reputation of either of the two merging parties is rarely considered; often, it’s because any company...
by Cristina Flores | May 8, 2018 | Uncategorized
“Price is what you pay. Value is what you get.” Warren Buffett The start-up had a price point in mind for the gadget and asked that Marketing Workshop solicit impressions based on that stated price, among other learning objectives, through qualitative...
by Cristina Flores | Mar 30, 2018 | Uncategorized
“Today it’s important to be present, be relevant and add value.” Nick Besbeas This was more than an underperforming brick-and-mortar chain getting dismantled by Amazon, it was a requiem for a store that held a special place in the hearts of pre-Gen Z...
by Cristina Flores | Feb 20, 2018 | Uncategorized
“Daring ideas are like chessmen moved forward: they may be beaten, but they may start a winning game.” Johann Wolfgang von Goethe …those either intended as a new offering or a line extension, efficiency is paramount to optimizing R&D time and...
by Cristina Flores | Jun 28, 2017 | Uncategorized
“Many a small thing has been made large by the right kind of advertising.” Mark Twain … Well then, check out some of the many articles floating around (here and here , for example) that depict this “fact.” Apparently, a group called the Innovation...
