Do you serve or sell?

Do you serve or sell?

  If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it’s only a click away. Timothy...
Determining the Target

Determining the Target

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world. Marc Andreesen … that not all consumers (or customers) are the same. Given that, it is not efficient...
What We’ve Learned

What We’ve Learned

… it would be an appropriate time to look at what we might have learned thus far. The true sign of intelligence is not knowledge but imagination. Albert Einstein We have learned something, right?   As you look through this list, you’ll see that much of what...
What Motivates You?

What Motivates You?

Motivation is the art of getting people to do what you want them to do because they want to do it. Dwight D. Eisenhower There may even be a fresh “spring” in your step, if you will.   Warmer temperatures, blooming flowers, leaves popping out on trees, it all just...