by CFlores-Girnus | Mar 10, 2020 | Uncategorized
Corona, Guilty by Association “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffett In a perfect world, the health of a brand has no business being in the same...
by CFlores-Girnus | Mar 3, 2020 | Uncategorized
The Squeeze aka Qual and Quant Dilemma “The goal is to transform data into information, and information into insight.” -Carly Fiorina Research buyers can attest to the dream of having unlimited budgets to support robust research designs, when time allows for...
by CFlores-Girnus | Feb 17, 2020 | Uncategorized
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” Brian Halligan, Co-founder & CEO of Hubspot In an increasingly mobile world, with so much available to us so quickly it would...
by CFlores-Girnus | Dec 5, 2019 | Uncategorized
“Until Amazon creates a drone that can cut your hair, there’s a physical and real reason to come to the store.” Mary Dillon, CEO, ULTA Beauty Which adage most applies to the current state of brick-and-mortar retailers? Is it the Darwin’s “survival...
by CFlores-Girnus | Aug 28, 2019 | Uncategorized
“Each consumer has the power of their wallet and their voice. They can exercise that.” David Droga, Businessman Last month’s Prime Day 2019 taught marketers a valuable lesson—provided they were paying close enough attention. Leading up to the two-day period,...
