by CFlores-Girnus | May 6, 2021 | News
U.S., Atlanta-based marketing research firm, Marketing Workshop, Inc. is pleased to announce the promotion of Stacy Nelson-Barker to the role of Director of Research. “The success of our business is largely associated with how clients experience us consultatively...
by CFlores-Girnus | Feb 28, 2021 | Uncategorized
Every successful Business has a Strategy – Right? “A satisfied customer is the best business strategy of all.”Michael LeBoeuf There’s a variety of definitions for “Strategy”, most referencing war in the military sense. And yet we find the term “strategy” prevalently...
by CFlores-Girnus | Dec 7, 2020 | Uncategorized
Consumer passions fueling positioning strategies “Be a cause, not just a business. Have a higher mission.”Philip Kotler They are everywhere – socially and politically evoked passions. Social media, broadcast news, and even storylines woven into our...
by CFlores-Girnus | Oct 16, 2020 | Uncategorized
More Strategic Than Ever Before “Designing a winning strategy is the art of asking questions, experimenting and then constantly renewing the thinking process by questioning the answers. No matter how good today’s strategy is, you must always keep reinventing...
by CFlores-Girnus | Sep 20, 2020 | Uncategorized
The Giving Back Strategy ” We make a living by what we get, but we make a life by what we give.” Winston Churchill The current times are weighing heavy on the ability for many Americans to make ends meet, thereby making it difficult or impossible to make...
