by Cristina Flores | Feb 12, 2019 | Uncategorized
“There is a big difference between a satisfied customer and a loyal customer.” Shep Hyken Recently Marketing Workshop, as part of a larger project, conducted a quasi-depravation exercise to understand an element of brand loyalty. A tactic employed in the...
by Cristina Flores | Dec 3, 2018 | Uncategorized
“Your most unhappy customers are your greatest source of learning.” Bill Gates We, as humans, aren’t robots or pods and we don’t (yet) live in a dystopia where our behaviors and desires are preordained by some irresistible force—even if sometimes it may...
by Cristina Flores | Oct 17, 2018 | Uncategorized
“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.” Germany Kent Nowadays the quickest way to do that is to take a side within today’s divisive political climate, particularly on social media. Nike knew,...
by Cristina Flores | Aug 27, 2018 | Uncategorized
“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” John McKinley In essence, this position feeds the reasons customer choose to do business with you and is the basis of...
by Cristina Flores | Aug 27, 2018 | Uncategorized
“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” John McKinley Reis and Trout first established the idea of Brand Positioning in their bestselling work Positioning: The...
