by Cristina Flores | Aug 27, 2018 | Uncategorized
“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” John McKinley In essence, this position feeds the reasons customer choose to do business with you and is the basis of...
by Cristina Flores | Aug 27, 2018 | Uncategorized
“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” John McKinley Reis and Trout first established the idea of Brand Positioning in their bestselling work Positioning: The...
