“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” John McKinley The reputation of either of the two merging parties is rarely considered; often, it’s because any company...
“Price is what you pay. Value is what you get.” Warren Buffett The start-up had a price point in mind for the gadget and asked that Marketing Workshop solicit impressions based on that stated price, among other learning objectives, through qualitative...
