Blog

Fresh Start

It’s a new year, time to reflect and a time to look ahead.   I’ve found that it’s best not to spend too much time looking backward, though. Look at what the successes were in the previous year and celebrate them?

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Responding to the DIY Phenomenon

There has been quite a bit of discussion in marketing research of late about the proliferation of “Do it Yourself” tools. Just about anyone can design a survey, launch it to a pool of respondents and analyze the results.

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Being Competitive

How would you define the idea of being competitive?   I’m not talking about from a business standpoint necessarily (at least not yet), but from an individual perspective?   Would you describe yourself as being competitive?

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Social Media for fun or for profit?

What is your social media strategy?   “Wait…” you ask, “do you mean personally or for my business?”   Of course the answer is, both!   Let’s start with the personal side of things.   How much time do you spend on Social Media?

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What is Success and How Do You Get There?

How do you define success? Think about that for just a minute… What does success look like to you? Chances are something came to your mind relatively quickly.   Maybe it's a certain salary that you would like to make...

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What We've Learned

Here we are smack dab in the middle of the year 2015.   How did that happen?   Were we not just celebrating the beginning of a new year and all that it might have in store?   Wow.   Given that we are already halfway thru the year.

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Do you serve or sell?

Think about a business philosophy that embraces “serve more" versus "sell more". First, let’s assume all businesses, regardless of their product or service sell something.   It would seem that selling more of whatever you sell would...

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What’s in a Problem?

There has been a good deal of talk in the news – and the marketing research industry – lately concerning the problems with modern day polling.  One of the articles we discussed contained several quotes.

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Using Moneyball Principles

Several weeks ago, we had a discussion here at the Marketing Workshop about how to look at things differently. By “things” I mean problems. And by “problems” I mean those situations or circumstances where you know...

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