Blog

What's Your Story?

Have you ever been asked this question?   The question typically is asked because someone genuinely wants to know more about you.   How do you reply to this kind of a question?

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Principles for Solution Focused Analytics

With the re-launch of our brand, positioning and website, I thought it would be a good time to share a few of our “guiding principles” when it comes to our Marketing Sciences function, analytics and our research philosophy in general.

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Thinking Differently

Beliefs, form decisions which lead to outcomes.   Think about any decision that you make as an individual.   What is the basis for that decision? For the most part, you make that decision based upon pre-existing beliefs...

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The Right Tool for the Right Job

Have you ever done a little task around the house that you knew would have been much easier if you only had a tool specifically designed for that purpose?   Maybe even something as simple as a Philips head screwdriver...

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Change and Growth

This month we’re going to spend a little more time talking about change. (I say “more time” because we touched on this topic once before, a while back.) Change is happening all around us.

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Time to Recharge

Society has gotten to the place where we all seem to follow a school calendar somewhat, regardless of whether we even have kids in school!   We all tend to think about vacations, but let me ask you… When was your last real vacation?

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Stats and Sports

Not just sports, but how the use of analysis and statistics – typical tools of our trade – are being incorporated more and more to help teams become successful.  We thought it would be appropriate to talk about sports in this issue.

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Meeting Madness

What is your first reaction when someone makes the statement,  “Let’s have a meeting about that”?   If you’re like most people, the reaction is not very positive.  It's somewhere along the line of mild displeasure to major angst!

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Advertising’s Changing Game

The Super Bowl is just days away and you know what that means?   We will have the 49th (or the XLIXth)  Super Bowl Champion!  What we’ll also have is a whole new spate of commercials to watch!

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How Much Testing is Too Much?

The article actually had nothing at all to do with Market Research… at least not on the surface. It was a discussion of a debate stirred up by Mark Cuban (owner of the Dallas Mavericks and entrepreneur).

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Story Telling

With the incredible amount of readily available data that is coming at us from so many different directions, it would be easy to get bogged down; to get so lost in the numbers, that you can’t see the forest for the trees.

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Is Easter a Name or a Brand?

With Easter upon us, we were curiously discussing the origin of the name, “Easter”, and wondering how do bunnies and eggs come into play.  The discussion turned into a debate about is Easter a name...

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4 Keys to Winning as an Underdog

Maybe it’s just because it’s March Madness season, but my mind has been drawn lately to stories of the underdog. Those David vs. Goliath stories where David finds a way to win. Everybody likes to root for the underdog...

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Start, Stop, Continue

With another year rapidly drawing to a close, you are probably starting to think ahead to next year. You’re also probably thinking back to some of your activities from 2016 and wondering what you need to do in 2017.

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