Blog

Making Tracking Studies Worthwhile

Making Tracking Studies Cost-Justifiable and Worthwhile:   Probably the most important element of tracking studies is the consideration of time, as a driver of changes in key indicators over the course of the study.

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Is a Picture Worth a Thousand Words?

To answer this question, I guess it would have to depend on whose picture…  or maybe whose words they are and what they are saying.   As we jump into data visualization, I guess it also would matter what the picture is trying to say.

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Story Telling

With the incredible amount of readily available data that is coming at us from so many different directions, it would be easy to get bogged down; to get so lost in the numbers, that you can’t see the forest for the trees.

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What’s This Whole Bayesian Thing About?

(Note: This is the first in what will be a series of posts which will touch on some of the historical underpinnings and background of the science and methods that we employ in our day-to-day roles as Marketing Researchers.)

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Using Moneyball Principles

Several weeks ago, we had a discussion here at the Marketing Workshop about how to look at things differently. By “things” I mean problems. And by “problems” I mean those situations or circumstances where you know...

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The Meaning of Significance

If I were to ask you what the most significant moments of your life have been to this point, what would you say?  Would you mention the day you were married?  The day you graduated college?

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It’s Not What You Think, But How

If you were to spend any time at all walking around the halls of Marketing Workshop, you would no doubt hear the word “collaboration”.   More specifically, you’d hear us using the form, “co-laboring”.

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Synthesis Births Story

From early education to the professional workplace, we’re sorted into two buckets: scientist or poet, analyst or artist, math and science or humanities and social studies. In effect, people are categorically steered toward areas of focus...

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The Creative Analytic Balance

One of the things I really love about what I get to do for a living is developing new and creative ways to help solve our client’s problems using the analytic and methodological tools we have as marketing researchers.

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