Decisions Not Data

Sitting in this morning’s opening day of the Insight Innovation (IIeX) Conference, I heard a statement that resonated with me so much that I nearly came out of my seat!

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Is my vision in focus?

Recently I attended a lecture on Leadership, where the focus was on casting and implementing a vision – not just for your company, but for your life and career, as well.  Did we really choose the right course of action?  Let's see!

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Never Stop Learning

Do you remember that point when you were a kid when you were really ready for school to be over with? I’m not referring to that every-day feeling of wanting to get home so you could play...

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What’s in a Problem?

There has been a good deal of talk in the news – and the marketing research industry – lately concerning the problems with modern day polling.  One of the articles we discussed contained several quotes.

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