Blog

Principles for Solution Focused Analytics

With the re-launch of our brand, positioning and website, I thought it would be a good time to share a few of our “guiding principles” when it comes to our Marketing Sciences function, analytics and our research philosophy in general.

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Thinking Differently

Beliefs, form decisions which lead to outcomes.   Think about any decision that you make as an individual.   What is the basis for that decision? For the most part, you make that decision based upon pre-existing beliefs...

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What Is Your Brand?

If someone mentions a well-known brand, something like Apple or BMW or Coca-Cola, there are certain things that come to mind, right?   Maybe it’s an adjective like “innovative,”  or even a color like “red.”

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Is Easter a Name or a Brand?

With Easter upon us, we were curiously discussing the origin of the name, “Easter”, and wondering how do bunnies and eggs come into play.  The discussion turned into a debate about is Easter a name...

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