Blog

Making Tracking Studies Worthwhile

Making Tracking Studies Cost-Justifiable and Worthwhile:   Probably the most important element of tracking studies is the consideration of time, as a driver of changes in key indicators over the course of the study.

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Principles for Solution Focused Analytics

With the re-launch of our brand, positioning and website, I thought it would be a good time to share a few of our “guiding principles” when it comes to our Marketing Sciences function, analytics and our research philosophy in general.

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Election Lessons

With the Mid-term elections a couple of weeks behind us now, I’d like to take just a few minutes to discuss a couple of things that we observed and learned, as well as possible implications to our work as marketing researchers.

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Knowing Your Audience

Several weeks ago, the Wall Street Journal published a very interesting article about the changing demographics of the United States and the subsequent impact on political campaigns.

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The Meaning of Significance

If I were to ask you what the most significant moments of your life have been to this point, what would you say?  Would you mention the day you were married?  The day you graduated college?

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The Creative Analytic Balance

One of the things I really love about what I get to do for a living is developing new and creative ways to help solve our client’s problems using the analytic and methodological tools we have as marketing researchers.

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