Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

Is a Picture Worth a Thousand Words?

To answer this question, I guess it would have to depend on whose picture…  or maybe whose words they are and what they are saying.   As we jump into data visualization, I guess it also would matter what the picture is trying to say.

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Fresh Start

It’s a new year, time to reflect and a time to look ahead.   I’ve found that it’s best not to spend too much time looking backward, though. Look at what the successes were in the previous year and celebrate them?

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Never Stop Learning

Do you remember that point when you were a kid when you were really ready for school to be over with? I’m not referring to that every-day feeling of wanting to get home so you could play...

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Change and Growth

This month we’re going to spend a little more time talking about change. (I say “more time” because we touched on this topic once before, a while back.) Change is happening all around us.

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What Is Your Brand?

If someone mentions a well-known brand, something like Apple or BMW or Coca-Cola, there are certain things that come to mind, right?   Maybe it’s an adjective like “innovative,” or even a color like “red.”

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The Right Tool for the Right Job

Have you ever done a little task around the house that you knew would have been much easier if you only had a tool specifically designed for that purpose?   Maybe even something as simple as a Philips head screwdriver...

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Thinking Differently

Beliefs, form decisions which lead to outcomes.   Think about any decision that you make as an individual.   What is the basis for that decision? For the most part, you make that decision based upon pre-existing beliefs...

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Principles for Solution Focused Analytics

With the re-launch of our brand, positioning and website, I thought it would be a good time to share a few of our “guiding principles” when it comes to our Marketing Sciences function, analytics and our research philosophy in general.

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What's Your Story?

Have you ever been asked this question?   The question typically is asked because someone genuinely wants to know more about you.   How do you reply to this kind of a question?

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Making Tracking Studies Worthwhile

Making Tracking Studies Cost-Justifiable and Worthwhile:   Probably the most important element of tracking studies is the consideration of time, as a driver of changes in key indicators over the course of the study.

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