Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

Stats and Sports

Not just sports, but how the use of analysis and statistics – typical tools of our trade – are being incorporated more and more to help teams become successful.  We thought it would be appropriate to talk about sports in this issue.

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Time to Recharge

Society has gotten to the place where we all seem to follow a school calendar somewhat, regardless of whether we even have kids in school!   We all tend to think about vacations, but let me ask you… When was your last real vacation?

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Responding to the DIY Phenomenon

There has been quite a bit of discussion in marketing research of late about the proliferation of “Do it Yourself” tools. Just about anyone can design a survey, launch it to a pool of respondents and analyze the results.

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Is a Picture Worth a Thousand Words?

To answer this question, I guess it would have to depend on whose picture…  or maybe whose words they are and what they are saying.   As we jump into data visualization, I guess it also would matter what the picture is trying to say.

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Fresh Start

It’s a new year, time to reflect and a time to look ahead.   I’ve found that it’s best not to spend too much time looking backward, though. Look at what the successes were in the previous year and celebrate them?

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Never Stop Learning

Do you remember that point when you were a kid when you were really ready for school to be over with? I’m not referring to that every-day feeling of wanting to get home so you could play...

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Change and Growth

This month we’re going to spend a little more time talking about change. (I say “more time” because we touched on this topic once before, a while back.) Change is happening all around us.

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What Is Your Brand?

If someone mentions a well-known brand, something like Apple or BMW or Coca-Cola, there are certain things that come to mind, right?   Maybe it’s an adjective like “innovative,” or even a color like “red.”

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The Right Tool for the Right Job

Have you ever done a little task around the house that you knew would have been much easier if you only had a tool specifically designed for that purpose?   Maybe even something as simple as a Philips head screwdriver...

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Thinking Differently

Beliefs, form decisions which lead to outcomes.   Think about any decision that you make as an individual.   What is the basis for that decision? For the most part, you make that decision based upon pre-existing beliefs...

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Principles for Solution Focused Analytics

With the re-launch of our brand, positioning and website, I thought it would be a good time to share a few of our “guiding principles” when it comes to our Marketing Sciences function, analytics and our research philosophy in general.

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What's Your Story?

Have you ever been asked this question?   The question typically is asked because someone genuinely wants to know more about you.   How do you reply to this kind of a question?

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