With the Mid-term elections a couple of weeks behind us now, I’d like to take just a few minutes to discuss a couple of things that we observed and learned, as well as possible implications to our work as marketing researchers.
How would you define the idea of being competitive? I’m not talking about from a business standpoint necessarily (at least not yet), but from an individual perspective? Would you describe yourself as being competitive?
What is your first reaction when someone makes the statement, “Let’s have a meeting about that”? If you’re like most people, the reaction is not very positive. It's somewhere along the line of mild displeasure to major angst!
Not just sports, but how the use of analysis and statistics – typical tools of our trade – are being incorporated more and more to help teams become successful. We thought it would be appropriate to talk about sports in this issue.
There has been quite a bit of discussion in marketing research of late about the proliferation of “Do it Yourself” tools. Just about anyone can design a survey, launch it to a pool of respondents and analyze the results.
To answer this question, I guess it would have to depend on whose picture… or maybe whose words they are and what they are saying. As we jump into data visualization, I guess it also would matter what the picture is trying to say.
Do you remember that point when you were a kid when you were really ready for school to be over with? I’m not referring to that every-day feeling of wanting to get home so you could play...
This month we’re going to spend a little more time talking about change. (I say “more time” because we touched on this topic once before, a while back.) Change is happening all around us.