Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

3 Minutes to Better Brand / Product Targeting

Once you have developed your product or brand (product will be used to include both going forward) the next most important thing to do is to determine the target.  If a specific target drove your product development work ...

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Determining the Target

Continuing on the theme of Targeting, let us look more at the analytic aspect of how we determine who these targets should be and how they are segmented. Market Segmentation is an approach that acknowledges...

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What We've Learned

Here we are smack dab in the middle of the year 2015.   How did that happen?   Were we not just celebrating the beginning of a new year and all that it might have in store?   Wow.   Given that we are already halfway thru the year.

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Decisions Not Data

Sitting in this morning’s opening day of the Insight Innovation (IIeX) Conference, I heard a statement that resonated with me so much that I nearly came out of my seat!

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Storytelling

With the incredible amount of readily available data that is coming at us from so many different directions, it would be easy to get bogged down; to get so lost in the numbers, that you can’t see the forest for the trees.

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Objectivity - The Researcher's Biggest Asset

Objectivity, yet again, one of the many important roles we play as marketing researchers.   We are expected to be neutral, objective and independent with a clear and unbiased view.

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What Motivates You?

There’s something about Spring.  No matter where you live, when the calendar moves away from Winter and starts inching towards Summer, we seem to get more motivated about everything.

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How Much Testing is Too Much?

The article actually had nothing at all to do with Market Research… at least not on the surface. It was a discussion of a debate stirred up by Mark Cuban (owner of the Dallas Mavericks and entrepreneur).

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March Madness

As I sit and write this, a number of my co-workers and I are huddled in our conference room, watching the initial NCAA College Basketball games.   It’s that time of year again. May the "madness" begin.

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What is Success and How Do You Get There?

How do you define success? Think about that for just a minute… What does success look like to you? Chances are something came to your mind relatively quickly.   Maybe it's a certain salary that you would like to make...

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Knowing Your Audience

Several weeks ago, the Wall Street Journal published a very interesting article about the changing demographics of the United States and the subsequent impact on political campaigns.

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Advertising’s Changing Game

The Super Bowl is just days away and you know what that means?   We will have the 49th (or the XLIXth)  Super Bowl Champion!  What we’ll also have is a whole new spate of commercials to watch!

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