Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

How Much Testing is Too Much?

The article actually had nothing at all to do with Market Research… at least not on the surface. It was a discussion of a debate stirred up by Mark Cuban (owner of the Dallas Mavericks and entrepreneur).

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March Madness

As I sit and write this, a number of my co-workers and I are huddled in our conference room, watching the initial NCAA College Basketball games.   It’s that time of year again. May the "madness" begin.

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What is Success and How Do You Get There?

How do you define success? Think about that for just a minute… What does success look like to you? Chances are something came to your mind relatively quickly.   Maybe it's a certain salary that you would like to make...

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Knowing Your Audience

Several weeks ago, the Wall Street Journal published a very interesting article about the changing demographics of the United States and the subsequent impact on political campaigns.

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Advertising’s Changing Game

The Super Bowl is just days away and you know what that means?   We will have the 49th (or the XLIXth)  Super Bowl Champion!  What we’ll also have is a whole new spate of commercials to watch!

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Election Lessons

With the Mid-term elections a couple of weeks behind us now, I’d like to take just a few minutes to discuss a couple of things that we observed and learned, as well as possible implications to our work as marketing researchers.

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Being Competitive

How would you define the idea of being competitive?   I’m not talking about from a business standpoint necessarily (at least not yet), but from an individual perspective?   Would you describe yourself as being competitive?

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Social Media for fun or for profit?

What is your social media strategy?   “Wait…” you ask, “do you mean personally or for my business?”   Of course the answer is, both!   Let’s start with the personal side of things.   How much time do you spend on Social Media?

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Meeting Madness

What is your first reaction when someone makes the statement,  “Let’s have a meeting about that”?   If you’re like most people, the reaction is not very positive.  It's somewhere along the line of mild displeasure to major angst!

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Stats and Sports

Not just sports, but how the use of analysis and statistics – typical tools of our trade – are being incorporated more and more to help teams become successful.  We thought it would be appropriate to talk about sports in this issue.

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Time to Recharge

Society has gotten to the place where we all seem to follow a school calendar somewhat, regardless of whether we even have kids in school!   We all tend to think about vacations, but let me ask you… When was your last real vacation?

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Responding to the DIY Phenomenon

There has been quite a bit of discussion in marketing research of late about the proliferation of “Do it Yourself” tools. Just about anyone can design a survey, launch it to a pool of respondents and analyze the results.

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