Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

Using Moneyball Principles

Several weeks ago, we had a discussion here at the Marketing Workshop about how to look at things differently. By “things” I mean problems. And by “problems” I mean those situations or circumstances where you know...

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4 Keys to Winning as an Underdog

Maybe it’s just because it’s March Madness season, but my mind has been drawn lately to stories of the underdog. Those David vs. Goliath stories where David finds a way to win. Everybody likes to root for the underdog...

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Is my vision in focus?

Recently I attended a lecture on Leadership, where the focus was on casting and implementing a vision – not just for your company, but for your life and career, as well.  Did we really choose the right course of action?  Let's see!

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Is Easter a Name or a Brand?

With Easter upon us, we were curiously discussing the origin of the name, “Easter”, and wondering how do bunnies and eggs come into play.  The discussion turned into a debate about is Easter a name...

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What’s in a Problem?

There has been a good deal of talk in the news – and the marketing research industry – lately concerning the problems with modern day polling.  One of the articles we discussed contained several quotes.

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Do you serve or sell?

Think about a business philosophy that embraces “serve more" versus "sell more". First, let’s assume all businesses, regardless of their product or service sell something.   It would seem that selling more of whatever you sell would...

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Gauss was no "normal" mathematician

At Marketing Workshop, we like to learn from the great minds of the past because it motivates us and helps us to think differently.   That is what inspired the current series of posts.

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What’s This Whole Bayesian Thing About?

(Note: This is the first in what will be a series of posts which will touch on some of the historical underpinnings and background of the science and methods that we employ in our day-to-day roles as Marketing Researchers.)

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3 Minutes to Better Brand / Product Targeting

Once you have developed your product or brand (product will be used to include both going forward) the next most important thing to do is to determine the target.  If a specific target drove your product development work ...

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Determining the Target

Continuing on the theme of Targeting, let us look more at the analytic aspect of how we determine who these targets should be and how they are segmented. Market Segmentation is an approach that acknowledges...

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What We've Learned

Here we are smack dab in the middle of the year 2015.   How did that happen?   Were we not just celebrating the beginning of a new year and all that it might have in store?   Wow.   Given that we are already halfway thru the year.

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Decisions Not Data

Sitting in this morning’s opening day of the Insight Innovation (IIeX) Conference, I heard a statement that resonated with me so much that I nearly came out of my seat!

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