Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

What’s in a Problem?

There has been a good deal of talk in the news – and the marketing research industry – lately concerning the problems with modern day polling.  One of the articles we discussed contained several quotes.

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Do you serve or sell?

Think about a business philosophy that embraces “serve more" versus "sell more". First, let’s assume all businesses, regardless of their product or service sell something.   It would seem that selling more of whatever you sell would...

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Gauss was no "normal" mathematician

At Marketing Workshop, we like to learn from the great minds of the past because it motivates us and helps us to think differently.   That is what inspired the current series of posts.

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What’s This Whole Bayesian Thing About?

(Note: This is the first in what will be a series of posts which will touch on some of the historical underpinnings and background of the science and methods that we employ in our day-to-day roles as Marketing Researchers.)

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3 Minutes to Better Brand / Product Targeting

Once you have developed your product or brand (product will be used to include both going forward) the next most important thing to do is to determine the target.  If a specific target drove your product development work ...

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What We've Learned

Here we are smack dab in the middle of the year 2015.   How did that happen?   Were we not just celebrating the beginning of a new year and all that it might have in store?   Wow.   Given that we are already halfway thru the year.

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Determining the Target

Continuing on the theme of Targeting, let us look more at the analytic aspect of how we determine who these targets should be and how they are segmented. Market Segmentation is an approach that acknowledges...

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Decisions Not Data

Sitting in this morning’s opening day of the Insight Innovation (IIeX) Conference, I heard a statement that resonated with me so much that I nearly came out of my seat!

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Story Telling

With the incredible amount of readily available data that is coming at us from so many different directions, it would be easy to get bogged down; to get so lost in the numbers, that you can’t see the forest for the trees.

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Objectivity - The Researcher's Biggest Asset

Objectivity, yet again, one of the many important roles we play as marketing researchers.   We are expected to be neutral, objective and independent with a clear and unbiased view.

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What Motivates You?

There’s something about Spring.  No matter where you live, when the calendar moves away from Winter and starts inching towards Summer, we seem to get more motivated about everything.

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How Much Testing is Too Much?

The article actually had nothing at all to do with Market Research… at least not on the surface. It was a discussion of a debate stirred up by Mark Cuban (owner of the Dallas Mavericks and entrepreneur).

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