There has been a good deal of talk in the news – and the marketing research industry – lately concerning the problems with modern day polling. One of the articles we discussed contained several quotes.
At Marketing Workshop, we like to learn from the great minds of the past because it motivates us and helps us to think differently. That is what inspired the current series of posts.
Here we are smack dab in the middle of the year 2015. How did that happen? Were we not just celebrating the beginning of a new year and all that it might have in store? Wow. Given that we are already halfway thru the year.
Sitting in this morning’s opening day of the Insight Innovation (IIeX) Conference, I heard a statement that resonated with me so much that I nearly came out of my seat!
Objectivity, yet again, one of the many important roles we play as marketing researchers. We are expected to be neutral, objective and independent with a clear and unbiased view.
There’s something about Spring. No matter where you live, when the calendar moves away from Winter and starts inching towards Summer, we seem to get more motivated about everything.
As I sit and write this, a number of my co-workers and I are huddled in our conference room, watching the initial NCAA College Basketball games. It’s that time of year again. May the "madness" begin.
Several weeks ago, the Wall Street Journal published a very interesting article about the changing demographics of the United States and the subsequent impact on political campaigns.