Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

It’s Not What You Think, But How

If you were to spend any time at all walking around the halls of Marketing Workshop, you would no doubt hear the word “collaboration”.   More specifically, you’d hear us using the form, “co-laboring”.

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5 Ways Fitbit Reminds Me About Good Leadership

I remember thinking when the whole Fitbit craze started, I may, or may not, have even made fun of people in my head for wearing them and thinking it was going to somehow make them a better (healthier) person.

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The Meaning of Significance

If I were to ask you what the most significant moments of your life have been to this point, what would you say?  Would you mention the day you were married?  The day you graduated college?

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Getting Away: 5 Reasons to Take a Break

For as long as I’ve been working, it still surprises me how valuable it is to take some time away from the job and do something completely different. The refreshing of your mind, body and spirit...

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Using Moneyball Principles

Several weeks ago, we had a discussion here at the Marketing Workshop about how to look at things differently. By “things” I mean problems. And by “problems” I mean those situations or circumstances where you know...

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4 Keys to Winning as an Underdog

Maybe it’s just because it’s March Madness season, but my mind has been drawn lately to stories of the underdog. Those David vs. Goliath stories where David finds a way to win. Everybody likes to root for the underdog...

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Is my vision in focus?

Recently I attended a lecture on Leadership, where the focus was on casting and implementing a vision – not just for your company, but for your life and career, as well.  Did we really choose the right course of action?  Let's see!

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Is Easter a Name or a Brand?

With Easter upon us, we were curiously discussing the origin of the name, “Easter”, and wondering how do bunnies and eggs come into play.  The discussion turned into a debate about is Easter a name...

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What’s in a Problem?

There has been a good deal of talk in the news – and the marketing research industry – lately concerning the problems with modern day polling.  One of the articles we discussed contained several quotes.

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Do you serve or sell?

Think about a business philosophy that embraces “serve more" versus "sell more". First, let’s assume all businesses, regardless of their product or service sell something.   It would seem that selling more of whatever you sell would...

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Gauss was no "normal" mathematician

At Marketing Workshop, we like to learn from the great minds of the past because it motivates us and helps us to think differently.   That is what inspired the current series of posts.

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What’s This Whole Bayesian Thing About?

(Note: This is the first in what will be a series of posts which will touch on some of the historical underpinnings and background of the science and methods that we employ in our day-to-day roles as Marketing Researchers.)

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