Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

How Do I Ask This?

I’m sure you’ve heard by now that 7% of American adults believe that chocolate milk comes from brown cows. Wait, what? You haven’t heard?...

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The Creative Analytic Balance

One of the things I really love about what I get to do for a living is developing new and creative ways to help solve our client’s problems using the analytic and methodological tools we have as marketing researchers.

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Synthesis Births Story

From early education to the professional workplace, we’re sorted into two buckets: scientist or poet, analyst or artist, math and science or humanities and social studies. In effect, people are categorically steered toward areas of focus...

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Keeping Clients Satisfied (and More)

At Marketing Workshop, it is extremely important to us that we provide the highest quality of research to our clients. That’s part of how we define being a client-centric organization. 

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Start, Stop, Continue

With another year rapidly drawing to a close, you are probably starting to think ahead to next year. You’re also probably thinking back to some of your activities from 2016 and wondering what you need to do in 2017.

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It’s Not What You Think, But How

If you were to spend any time at all walking around the halls of Marketing Workshop, you would no doubt hear the word “collaboration”.   More specifically, you’d hear us using the form, “co-laboring”.

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5 Ways Fitbit Reminds Me About Good Leadership

I remember thinking when the whole Fitbit craze started, I may, or may not, have even made fun of people in my head for wearing them and thinking it was going to somehow make them a better (healthier) person.

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The Meaning of Significance

If I were to ask you what the most significant moments of your life have been to this point, what would you say?  Would you mention the day you were married?  The day you graduated college?

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Getting Away: 5 Reasons to Take a Break

For as long as I’ve been working, it still surprises me how valuable it is to take some time away from the job and do something completely different. The refreshing of your mind, body and spirit...

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Using Moneyball Principles

Several weeks ago, we had a discussion here at the Marketing Workshop about how to look at things differently. By “things” I mean problems. And by “problems” I mean those situations or circumstances where you know...

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4 Keys to Winning as an Underdog

Maybe it’s just because it’s March Madness season, but my mind has been drawn lately to stories of the underdog. Those David vs. Goliath stories where David finds a way to win. Everybody likes to root for the underdog...

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Is my vision in focus?

Recently I attended a lecture on Leadership, where the focus was on casting and implementing a vision – not just for your company, but for your life and career, as well.  Did we really choose the right course of action?  Let's see!

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