Solutions that deliver the insights you need to succeed.
Marketing Workshop is a highly qualified full service custom research consultancy with diversified experience and a solid reputation for serving a wide variety of business verticals such as: CPG, Technology/Telecom, Food & Beverage, Health & Wellness, Hospitality, Manufacturing, Marketing & Communications, Travel & Tourism, Legal, Higher Education and Financial Services, among others. We are actively supporting brand health and business growth strategies for leaders in these industries with our custom research solutions across every critical function of their business including Positioning, Branding, Targeting, Opportunity Assessment, Ideation, Concepting, Development and Refinement, Marketing/Messaging, Packaging and Merchandising, Consumer & Employee Satisfaction and Tracking.
We are proficient with an array of qualitative and quantitative research methodologies and advanced analytic techniques.
Qualitative Research for when we need guidance and understanding of emotive drivers from discussions
We are qualitative research experts, skilled in the art of probing and listening.
•Focus Groups, in-person and online
Ethnographic Research for when we want to observe and engage
We are there, in the moment to capture the choice and discuss the motivations
Quantitative Research for when we need statistically-led direction
We begin with designing the study around the analytic technique that is most appropriate for informing the strategy, and then manage the logistics of the data collection.