Marketing Sciences

Our Marketing Science expertise provides you with both deep and broad insights.  Our research design and analysis techniques combined with your brand knowledge provide you with powerful leverage to approach your business decisions with confidence.

"You can't solve a problem on the same level that it was created. You have to rise above it to the next level."

~ Albert Einstein

Deep Insights - Our team of Marketing Science experts utilizes all of the standard, proven statistical techniques and methodologies (e.g., MaxDiff Scaling, Customer Value Analysis, Segmentation, Conjoint, etc.) to provide best-in-class, accurate insights.  Our team also stays abreast of the newest methodologies and techniques in the field of Marketing Science to ensure you the best, most actionable recommendations possible.  Additionally, Marketing Workshop is dedicated to developing cutting-edge research methodologies in-house in order to better understand, predict, and convey consumer motivations and behaviors.

Broad Insights -  We recognize that consumer data is just one dimension of a much broader network of insights that can be leveraged when making business decisions.  You typically have little time or resources to synthesize this deluge of information.  As Marketing Workshop partners with you, we don’t limit ourselves to traditional survey data; we can incorporate almost any data source available from social media to internal client databases.  Our Marketing Science practice is well versed in integrating all of these disparate data sources into one coherent story.

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